D E R E K M O S C A T O
Western Washington University
Department of Journalism
College of Humanities and Social Sciences
E D U C A T I O N
University of Oregon
Doctor of Philosophy, Media Studies, 2017
University of Kansas
Master of Science, Journalism, 1996
University of Western Ontario
Bachelor of Arts, History, 1994
E M P L O Y M E N T H I S T O R Y
2016-Present: Assistant Professor, Department of Journalism, Western Washington University (Bellingham, WA)
2013-2016: Graduate Teaching Fellow, School of Journalism and Communication, University of Oregon (Eugene, OR)
2010-2013: Director of Marketing and Communication, Beedie School of Business, Simon Fraser University (Vancouver, BC)
2011-2013: Instructor of Public Relations, Douglas College (New Westminster, BC)
2006-2010: Manager of Public and Media Relations, Sauder School of Business, University of British Columbia (Vancouver, BC)
2001-2006: Communications Officer, British Columbia Lung Association (Vancouver, BC)
1999-2001: Editor and Writer, Stockscape Technologies (Vancouver, BC)
1998-1999: Editor and Writer, Bridges Initiatives (Kelowna, BC)
1997-1998: Assistant Editor and Writer, Sports & Fitness Publishing (Boulder, CO)
A R E A S O F R E S E A R C H I N T E R E S T
- Strategic Communication, Persuasion, Corporate Social Responsibility
- Environmental Communication and Advocacy
- International Communication, Globalization, Public Diplomacy
- Political Economy of Communication, Media Ethics
A R E A S O F T E A C H I N G I N T E R E S T
- Public Relations, Strategic Communication
- Environmental Communication
- International Communication/ Public Diplomacy
- Media Ethics and Philosophy
A C A D E M I C A W A R D S / S C H O L A R S H I P S
Outstanding Dissertation Award, University of Oregon, School of Journalism and Communication, 2017
Kappa Tau Alpha National Honor Society for Journalism and Mass Communication, 2017
Arthur W. Page Center for Integrity in Public Communication Project Grant in Communication and Sustainability (2015-2016)
Outstanding Teaching Award, Graduate Teaching Fellow, University of Oregon (2014-2015)
Columbia Scholarship, University of Oregon (2013-2016)
General University Scholarship, University of Oregon (2014-2015)
A F F I L I A T I O N S / A S S O C I A T I O N S
Association for Education in Journalism and Mass Communication (AEJMC): Member since 2013
International Communication Association (ICA): Member since 2013
International Association for Media and Communication Research (IAMCR): Member since 2015
American Academy of Advertising: Member since 2015
Public Relations Society of America (PRSA)/ Canadian Public Relations Society (CPRS): Member since 2003
R E S E A R C H : P U B L I C A T I O N S
Moscato, D. (forthcoming). Cultural Congruency in Mediated Gastrodiplomacy: A Qualitative Framing Analysis of the U.S./Japan Sushi Summit. Place Branding and Public Diplomacy.
Moscato, D. (forthcoming). Fukushima fallout in Japanese manga: The Oishinbo controversy through the lens of Habermas’ discourse ethics. Journal of Communication Inquiry.
Moscato, D. (2016). The Brand Behind the Activism: Patagonia’s DamNation campaign and the evolution of corporate social responsibility. Case Studies in Strategic Communication.
Moscato, D. (2016). Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #IdleNoMore Movement. Media and Communication.
Moscato, D. (2016). Book review: Cultural resiliency and the rise of Indigenous media. The new media nation: Indigenous peoples and global communication. Media and Communication.
R E S E A R C H : R E F E R E E D C O N F E R E N C E P A P E R S
- Ecological Modernists at the Gates of Environmental Knowledge: Populism as Political Economy Critique in Naomi Klein’s This Changes Everything. Conference paper accepted for poster presentation at the International Communication Association annual conference in San Diego, May 2017.
- Narrative as Shared History in Public Diplomacy: The Constitutive Rhetoric of Shinzo Abe’s Address to U.S. Congress. Conference paper accepted for poster presentation at the International Communication Association annual conference in San Diego, May 2017.
- Popular Ecology on Four Wheels: The Mediation of #VanLife. Conference paper accepted for panel presentation at the What is Life conference hosted by the University of Oregon, Portland, April 2017.
- Opportunities and challenges of fundraising in virtual environments. Co-authored conference paper accepted for presentation at the EUPRERA (European PR 2016 Congress in Groningen, Netherlands, October 2016.
- From Cold War conflict to cultural congruency online: #ObamainCuba and the new public twiplomacy. Co-authored conference paper accepted for presentation at the USC Center on Public Diplomacy Doctoral Conference in Los Angeles, California, October 2016.
- Astroturfing and the Ecological Rift: Environmental Discourse and the Energy East Grassroots Advocacy Vision Document. Conference paper accepted for presentation at the International Association for Media and Communication Research (IAMCR) Conference in Leicester, UK, August 2016.
- New media activism in old-growth rainforest: The rise of drone videography as a means to environmental conservation in British Columbia’s Central Walbran Valley. Conference panel paper accepted for presentation at the International Communication Association in Fukuoka, Japan, June 2016.
- Portlandia, Vancouverism, and the rise of sustainable city brands: The promotional culture of Ecotopia. Conference paper accepted for presentation at the International Communication Association Pre-Conference: The Powers of Promotion- Apprehending the Social and Political Impacts of Promotional Culture in Tokyo, Japan, June 2016.
- Reimagining disability in virtual worlds: Avatar representation through the theoretical lens of uses and gratifications. Co-authored paper accepted for poster presentation at the International Communication Association in Fukuoka, Japan, June 2016.
- Less than clearcut: Audience cognition of mediated environmental advertising through the lens of the Elaboration Likelihood Model. Conference paper accepted for presentation at American Academy of Advertising (AAA) 2016 Annual Conference in Seattle, Washington, March 2016.
- CSR as nation branding in the global south: A textual analysis of Canada’s Enhanced Corporate Social Responsibility Strategy. Co-authored conference paper accepted for presentation at the 2016 Annual International Public Releations Research Conference (IPRRC) in Miami, Florida, March 2016.
- On the time and space highway: Harold Innis, spatialization, and the political economy of Arctic media. Conference paper accepted for presentation at What is Media Conference at University of Oregon, Portland, OR, April 2016.
- Callenbach’s Ecotopia or Turner’s Frontier? How Popular Culture Articulates and Reinforces Anchorage’s Environmental History and Future. Conference paper accepted for presentation at American Society for Environmental History (ASEH) 2016 Annual Conference in Seattle, Washington, April 2016.
- The Political Economy of Polar Diplomacy: A Textual Analysis of Arctic Council Declarations, 2004-2014. Conference paper accepted for presentation at International Association for Media and Communication Research (IAMCR) 2015 Annual Conference in Montreal, Canada, July 2015.
- International Perspectives on Hashtag Activism as a Form of Political Action: A Qualitative Framing Analysis of #BringBackOurGirls in Nigerian, British, and U.S. Press. Conference paper accepted for presentation at International Communication Association (ICA) 2015 Annual Conference in San Juan, Puerto Rico, May 2015.
- Thomson Reuters and Bloomberg as Global Journalism Leaders: New Business Model for a Sagging Industry, or Threat to Public Interest Journalism? Research paper accepted for presentation at What is Journalism Conference at University of Oregon, Portland, OR, April 2015.
- When corporate social responsibility becomes environmental activism: A case study of Patagonia’s DamNation campaign through the lens of diffusion of innovation: Research paper accepted for presentation at International Public Relations Research Annual Conference (IPRRC), March 2015.
- Fukushima Fallout in Japanese Manga: The Oishinbo Controversy Through the Lens of Habermasian Discourse Ethics: Conference paper accepted for presentation at the Association for Practical and Professional Ethics (APPE) Annual Conference, February 2015.
- Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #IdleNoMore Movement: Conference paper presented in Graduate Interest Division, Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Montreal, Canada, August 2014.
P R O F E S S I O N A L E X P E R I E N C E
Director, Marketing and Communications, Simon Fraser University Beedie School of Business — Vancouver, BC: January 2010 to September 2013
Provided senior leadership in the branding, public relations, marketing, advertising, digital media and institutional communications activities. Highlights included leading school through new identity transition as result of record $22 million donation; launch of online newsroom; launch of research e-magazine Ideas@Beedie; implementation of wide-reaching social media strategy for the school, measured by Klout as Canada’s most influential; and campaign oversight for launches of the new Americas MBA for Executives and Executive MBA in Aboriginal Business. Led national/international media outlet partnerships with Globe & Mail, National Post, and The Economist.
Manager of Public and Media Relations, University of British Columbia Sauder School of Business — Vancouver, BC: May 2006 to January 2010
Managed all public relations and media activities for one of the world’s top 100 business schools. Full oversight of media strategy and relations. Coordinated school rankings, research promotion, school media announcements, writing and editing for alumni magazine, promotion of donor campaigns, brand strategy initiatives, special event promotion, management of school’s media content. Launched and edited bi-weekly e-publication. Coordinated government relations with Province of British Columbia and led school’s Vancouver 2010 Winter Olympics communication initiatives. Served on the University of British Columbia’s 2010 Olympics Communication Committee. Promoted Green Apple ranking of sustainable cities.
Communications and Marketing Officer, The British Columbia Lung Association — Vancouver, BC: October 2001 to May 2006
Oversight of communications, marketing and media activities for the British Columbia Lung Association (Canadian and American Lung Association) and its annual fundraising campaigns, including the Christmas Seal Campaign. Liaised with provincial and state members of the Canadian and American Lung Associations. Served as editor of provincially distributed Your Health magazine. Other marketing/PR activities included health marketing collateral, government relations, media relations, public service announcements, promotion of health campaigns, direct mail publications, promotion of special events, and management of the association’s website.
Writer and Editor, Stockscape Technologies — Vancouver, BC: Jan. 1999 to June 2001
Communications and content creation for Internet portal focused on public equities, financial markets, and commodities. Produced weekly e-mail publication reaching online investors worldwide, as well as Interviews with the Pros, featuring interviews with financial writers and pundits, business academics and leading business figures. In-house writer and editor for investment sites. Worked with financial journalists from across North America. Managed relationships with media clients, and oversaw development of new Internet sites and portals.
Writer and Editor, Bridges Initiatives — Kelowna, BC: February 1998 to January 1999
Edited daily career and labour market information Web site, published for national audience. Wrote three daily feature stories, while managing a team of freelance writers from across Canada. Assisted production team with html mark-up and production of Web graphics using Adobe Photoshop.
Asst. Editor, Sports and Fitness Publishing — Boulder, CO, June 1996 to June 1997
Editorial and writing for sports and recreation magazines InLine Magazine and Inline Hockey News. Wrote news briefs and feature articles for both publications, managed freelance writers, redeveloped InLine Magazine’s Web site, and contributed industry articles to sister trade publication Inline Retailer.
P R O F E S S I O N A L P U B L I C A T I O N S / J O U R N A L I S M
Urban Issues Columnist, Metro (Vancouver ed.), 2008-2010
Weekly column for Vancouver, BC edition of world’s fastest growing newspaper focused on city planning, urban transport, sustainability and civic politics.
Urban Issues Columnist, Vancouver Province, 2007-2008
Weekly op-ed page column for British Columbia’s largest newspaper; focused on urban planning, city politics, sustainability and Vancouver’s emerging place in the global economy
Correspondent, Resource Investor, 2004-2005
Weekly economic commentary and financial journalism contributions for UK-based mining/ commodities publication.
Correspondent, TheStreet, 1999-2000
Wrote weekly business and economics column with a Canadian perspective— “Views from the North”—for one of the leading financial publications in the United States.
Contributor: South China Morning Post, Industry Standard, Vancouver Sun, BC Business, Asia Inc., TD Waterhouse News, 1999-2006
Freelance business and technology journalism for prominent Canadian and Pacific Rim business media outlets.
T E A C H I N G E X P E R I E N C E
Courses taught at Western Washington University:
Principles of Public Relations (J330)
Case Studies in Public Relations (J407)
Instructor, Principles of Public Relations (J350), University of Oregon (Summer Term, 2015)
Instructor of record for lecture-based and discussion course of 36 students introducing public relations foundational concepts and topics, including ethics, history, careers, diversity, and global PR
Instructor, Strategic Writing and Media Relations (J352), University of Oregon (Summer Term, 2014)
Instructor of record for lab-based, 16-person course introducing public relations writing skills and media relations tactics and best practices
Graduate Teaching Fellow, Gateway to Media (J205/206), University of Oregon (September 2013-December 2014)
Responsible for teaching and grading two, two-hour journalism/ multimedia labs per week in required course of new majors across disciplines; Contributed guest lectures to entire cohort; worked with instructors to manage weekly lectures
Instructor, Professional Writing Program, Douglas College, Vancouver/ New Westminster BC (September 2011-April 2013)
As instructor of record taught weekly, three-hour class on public relations and PR writing to professional writing students at Metro Vancouver, British Columbia’s largest college; Oversaw all lectures, guest presentations, coordinated field trips with Canadian Public Relations Society (CPRS) and graded all tests, PR materials, and student presentations
S E R V I C E ( U N I V E R S I T Y O F O R E G O N )
President, Oregon Journalism Graduate Students Association (JGSA) (2014-2015): Leadership of University of Oregon graduate student body’s government; liaising with graduate school committee and School of Journalism faculty on curricula issues; organizing graduate student academic, professional, and social events
Volunteer Researcher, International Association for Media and Communication Research (IAMCR) (2014-2015): Developed and implemented membership survey in conjunction with IAMCR’s executive director
Faculty Adviser, Allen Hall Public Relations (2013-2015): Guidance of teams of undergraduate students working with a real-world public relations clients, including industry and not-for-profit organizations
Workshop Facilitator, UO SAIL Program (Summer Academy to Inspire Learning) (2015): Teaching of media production summer class to underprivileged high school students from Eugene, Oregon area
Volunteer, What is Journalism Conference, Portland OR (2015): Moderator/technical support and registration for Oregon-hosted academic conference
Guest panelist: Social media and PR panel, Northwest Scholastic Press Fall Press Day (2014): Guest presenter as part of day-long event for aspiring journalism school students from Oregon high schools
Member, Search Committee, School of Journalism and Communication Instructor of Public Relations position (2014): Graduate student member of faculty search committee responsible for hiring of two public relations instructors
Volunteer, What is Documentary Conference, Portland, OR (2014): Moderator/technical support at Oregon-hosted academic conference
Reviewer, School of Journalism and Communication Public Relations Division Annual Student Portfolio Reviews (2013-2015): Collaborating with PR academic and industry reviewers to provide extenstive portfolio feedback for Oregon senior public relations undergraduate students before they enter the job market