Derek Moscato
E D U C A T I O N
Master of Science, Journalism, University of Kansas, 1996
Bachelor of Arts, History, University of Western Ontario, 1994
E X P E R I E N C E
Director, Marketing and Communications, SFU Business—Vancouver, January 2010 to Present
Oversee marketing and communications for SFU Business, the Faculty of Business Administration at Simon Fraser University. Responsible for developing the brand and communications strategy for the business school – and delivering key messages via advertising, public relations, social media and publications and more for all relevant audiences. Involved with disseminating news about the school — from faculty research to student achievements — to the business media across Canada and internationally. Facilitates marketing collateral for programs, research centres, events and other SFU Business initiatives.
Manager of Public and Media Relations, University of British Columbia, Sauder School of Business— Vancouver, May 2006 to January 2010
Managed all communications, public relations and media activities for the University of BC’s Faculty of Business and affiliated programs and research centres. These include: Master of Business Administration (MBA) programs; UBC Centre for Health Care Management; Centre for Operations Excellence (COE); UBC Bureau for Intelligent Transportation Systems and Freight Security (BITSAFS). Other, year-round, duties at the university included: stakeholder relations, media announcements, writing and editing for Viewpoints magazine, promotion of donor campaigns, contributing to marketing and direct mail publications, promotional activities for special events, and management of the School’s website news and events. Edited the bi-weekly faculty e-publication Sauder360.
Op-Ed Columnist (Freelance), The Vancouver Province— Vancouver, May 2007 to Present
Regular contributor to The Province’s op-ed page, writing about Metro Vancouver and British Columbia urban issues, including real estate, architecture, urban economics, transportation and city planning.
Canadian Correspondent, Asia Inc. Magazine— Vancouver, May 2004 to Present
Regular feature article contributor to Asia Inc, the Singapore-based periodical devoted to Asia’s economic and financial matters. Features were focused on such topics as: Shangri-La Hotel’s arrival in North America; the advent of Oasis Airlines; the Canadian mining industry in 2007; the Asia coffee ambitions of Starbucks and Blenz.
Communications Officer, The British Columbia Lung Association— Vancouver, October 2001 to May 2006
Managed all communications and media activities for the Association’s annual Christmas Seal Campaigns. Other, year-round, duties at the health agency included: media and stakeholder relations, public service announcements, writing and editing Your Health magazine, promotion of fundraising and health campaigns, desktop publishing, direct mail publications, promotional activities for special events, and management of the Association’s website.
Editor, Stockscape Technologies — Vancouver, January 1999 to June 2001
Produced the Stockscape Dispatcher, a weekly e-mail publication reaching online investors worldwide, as well as Interviews with the Pros, featuring interviews with financial writers and personalities. In-house writer and editor for investment sites. Worked with financial journalists from across North America. Managed relationships with media clients, and oversaw development of new sites.
Editor, Bridges Initiatives (Career Explorer) — Kelowna, BC, February 1998 to January 1999
Edited daily career and labour market information Web site. Wrote three daily feature stories, while managing a team of freelance writers from across Canada. Assisted production team with html mark-up and production of Web graphics using Adobe Photoshop.
Assistant Editor, Sports and Fitness Publishing — Boulder, Colorado, June 1996 to June 1997
Editorial and writing work for sports and recreation magazines InLine Magazine and Inline Hockey News. Wrote news briefs and feature articles for both publications, managed freelance writers, redeveloped InLine Magazine’s Web site, and contributed industry articles to trade publication Inline Retailer.
Freelance/Contract Writing and Web Design — January 1997 to February 1998
Designed and coded sites for clients of MacTemps agency in Denver. Developed web sites for media agencies Cimarron International and CCG Online; Web sites included Universal Studios, Total Petroleum, IBM, Internet Dynamics and the California Teacher’s Association. Freelance writing and journalism credits included: Inline Hockey Central, Roller Hockey News, Universal Press Syndicate (www4Kids).
Graduate Teaching Assistant, University of Kansas/KJHK Radio — Lawrence, Kansas, August 1995 to May 1996
Supervised broadcast journalism students in progressive laboratory setting. Managed daily operations of station. Oversaw station promotions, publications, and design of WWW site. Developed Web sites for The University of Kansas’ School of Journalism and KU Channel 14 Television.
Technology Lab Supervisor, University of Kansas Department of Special Education— May 1995 to February 1996
Video production for educators/researchers. Produced and narrated CD-ROMs for K-10 teachers. Developed Internet/multimedia resources for faculty. Designed and created online content for the department’s Web sites.
**Freelance/Contract Writer and Communications Specialist — Vancouver, July 1999 to Present:
Ongoing business journalism for leading publications over the past decade. They have included: BC Business Magazine, The Vancouver Sun, TheStreet, The South China Morning Post, Asia Wise, Colored Stone, Asian Business for Entrepreneurs, TD Waterhouse News, Stockscape, Viavid. Public relations and commercial writing services for: Enboard, Stratabase, UTarget, Assure Energy, Northern Crown Mines, BC Lung Association.
P R O F E S S I O N A L S O C I E T I E S
Society of American Business Editors and Writers.(SABEW)
International Association of Business Communicators.(IABC)
Canadian Public Relations Society (CPRS)
S K I L L S E T
Writing/Journalism: business, investment, technology, global markets, mining and metals, urban economics and affairs.
Communications and Commercial Writing: Public and stakeholder relations: White Papers, newsletters, Web sites, direct mail, magazine publishing (from concept to printing); media relations; graphic and Web design (including Photoshop and hand-coded html).
Platforms: Macintosh; Windows; a little Unix.
Other: Grant Proposal Writing; Digital Photography.
R E F E R E N C E S
Available on request.
